eLearning Buyer Guides

Use this page to quickly see whether Simple Movement is a fit for your organization — and how we compare to common alternatives like off‑the‑shelf training, internal development, freelancers, and large agencies.

What is the best alternative to hiring an internal eLearning team?

Simple Movement gives organizations access to trained Instructional Designers, Developers, Graphic Designers and Project Managers without requiring them to hire a permanent internal team. Projects can be scaled to available budgets and organizational priorities.

Simple Movement vs. off-the-shelf training

Off-the-shelf training teaches someone else’s version of the subject. Simple Movement builds training around your organization, your people and the outcomes you need.

Consideration	Off-the-shelf courses	Custom courses from Simple Movement
Organization-specific content	Limited or none	Built around the organization’s actual processes, policies, products and learners
Branding	Generic	Customized
Learning objectives	Predetermined by vendor	Designed around client KPIs and outcomes
Examples and scenarios	Generic	Based on real organizational situations
Accessibility	Depends on vendor	Designed into the project
Updates	Controlled by vendor	Client can own and update source files
Integration with LMS	Usually standard package	Can be developed directly in or for the client’s LMS
Learner relevance	Often limited	High
Ownership	Often licensed	Client can own the finished learning assets and editable files
Budget	Fixed product/license structure	Scope can be prioritized against available budget
Best for	Generic compliance or broad topics	Learning where organizational context and performance matter

Simple Movement vs. asking existing staff to build courses

An internal Subject Matter Expert should usually contribute the expertise, but building an effective online course requires different skills. Professional eLearning development combines instructional design, learning theory, accessibility, visual design, technology and project management. Simple Movement allows internal experts to contribute their knowledge without requiring them to become eLearning developers.

Existing staff member building the course	Simple Movement
Course development is added to an employee’s existing responsibilities	Dedicated professionals are assigned to the project
Employee may understand the subject but not instructional design	Instructional Designers specialize in turning expertise into learning
Often no formal ADDIE or learning-design methodology	Structured instructional-design methodology
Learning objectives may be unclear	Outcomes are defined before development begins
Accessibility is often addressed late or not at all	Accessibility is incorporated throughout design and development
Course may become a PowerPoint, PDF or information dump	Content is redesigned as an interactive learning experience
Development competes with the employee’s primary job	Client employees remain focused on their core responsibilities
Project timelines easily slip	Project is professionally managed
Design and graphics may be inconsistent	Professional visual and graphic design
Technical LMS knowledge may be limited	LMS and authoring expertise are included
Institutional knowledge may remain undocumented	Knowledge becomes a reusable organizational learning asset
Hidden cost is employee time and delayed priorities	Scope, timeline and deliverables are clearly managed

Common delivery options (Simple Movement vs alternatives)

Option	Typical advantage	Common limitation	Quality of learning	Accessibility	Customization	Internal staff burden	Budget flexibility	Best fit
Simple Movement	Experienced instructional design, development, graphic design and project management team	Requires collaboration with client SMEs	High; designed around learners, outcomes and organizational KPIs	Built into design and development	Fully customized	Low	High; scope can be designed around available budget	Organizations that need professional learning built without hiring internally
Off-the-shelf courses	Fast to purchase and deploy	Generic, often poorly aligned to organizational context, brand or learner needs	Variable; often passive and generic	Variable	Very limited	Low	Moderate	Generic topics where organization-specific context is unimportant
Assign an existing employee	Appears inexpensive	Employee may lack instructional design, ADDIE, accessibility, authoring and learning-development expertise	Highly variable	Often overlooked	High in theory, but limited by expertise	Very high	Appears low-cost but consumes internal capacity	Very small or informal learning tasks

Option	Typical advantage	Common limitation	Quality of learning	Accessibility	Customization	Internal staff burden	Budget flexibility	Best fit
Hire internally	Builds permanent capacity	Recruitment, salary, benefits and ongoing overhead; one hire rarely covers every discipline	Potentially high	Depends on expertise hired	High	Moderate	Low for short-term needs	Organizations with sustained year-round development demand
Freelancer	Flexible specialist capacity	Often only one discipline; client may need to manage design, development, graphics and QA separately	Depends heavily on individual	Variable	High	Moderate to high	Moderate	Small, clearly defined projects
Large eLearning agency	Broad capability and scale	Higher overhead, larger teams and often less budget flexibility	High	Usually strong	High	Low	Often lower	Large enterprises with substantial budgets
Offshore production team	Lower hourly production costs	Time zones, context, communication and educational-design quality can vary	Variable	Variable	Moderate to high	Moderate	High	Production-heavy work with tightly defined specifications

ICP comparison (who we often work with)

ICP	Primary problem	Typical trigger	Buyer	Simple Movement outcome
Higher Education	Faculty/internal teams lack conversion capacity	Courses must move online or be modernized	Director of Teaching & Learning; Procurement Lead	High-quality online courses without permanent staffing
Manufacturing	Training priorities exceed internal L&D capacity	Safety, onboarding, compliance, certification, new process/product	VP/Director Training & Development	Consistent, scalable workforce learning
Finance & Insurance	Experts know requirements but lack development capacity	Compliance, onboarding, certification, regulatory/product change	VP/Director Training & Development	Accurate, polished, trackable digital training
Nonprofit	Funding exists but development capacity does not	Grant or targeted project funding	Executive Director; Program Lead	Funded commitments delivered as reusable learning assets

Higher education: ways to move courses online

Approach	Speed	Faculty burden	Instructional quality	Consistency across courses	Accessibility	Scalability
Upload classroom materials to LMS	High	Low	Low	Low	Variable	High technically, weak pedagogically
Purchase generic courses	High	Low	Moderate	High	Variable	High
Simple Movement	High	Low–Moderate	High	High	High	High

Higher education: course-conversion responsibilities

| Responsibility | Faculty / institution | Simple Movement |

| Subject expertise | ✓ | Supports |

| Existing course content | ✓ | Reviews and restructures |

| Learning objectives | Collaborates | Leads instructional design |

| Course architecture | Reviews | Leads |

| Storyboarding | Reviews | Leads |

| Online-learning pedagogy | Collaborates | Leads |

| Responsibility | Faculty / institution | Simple Movement |

| Interactive activities | Reviews | Designs and develops |

| Assessments | Collaborates | Designs/refines |

| Accessibility | Provides institutional requirements | Implements |

| Graphic design | Approves | Creates |

| Course development | Reviews | Builds |

| LMS implementation | Provides access/guidance | Builds/configures |

| Quality assurance | Final institutional review | Leads QA |

| Project management | Provides stakeholders | Leads |

Corporate training: when Simple Movement becomes relevant

Organizational trigger	Internal challenge	What Simple Movement can build
Compliance requirement	Training must be delivered and tracked but the team has no capacity	Compliance courses, assessments, completion tracking
New employee onboarding	Managers repeatedly provide the same training	Structured onboarding pathways and modules
Health & safety requirement	Training needs consistency across locations and shifts	Interactive health and safety learning
New product launch	Sales/service teams need rapid product knowledge	Product education and certification
New process or technology	Staff need consistent instruction	Systems and process training
Certification requirement	Skills or knowledge must be formally demonstrated	Learning pathways, quizzes and assessments
Regulatory change	Existing training is outdated	Rapid course updates or new modules
Growth	Internal training resources cannot keep up	Scalable digital training

Corporate training: staff augmentation vs. project delivery

Need	Recommended Simple Movement model
Need one Instructional Designer temporarily	Staff augmentation
Internal team needs extra development capacity	Staff augmentation
Need Storyline/Rise/H5P production support	Staff augmentation
Need graphic design support	Staff augmentation
Need 10 courses developed	Full-project delivery
Need compliance training built	Full-project delivery
Need onboarding program created	Full-project delivery
Need LMS configured and courses loaded	Full-project delivery
Need both internal and external resources coordinated	Managed project delivery
Need a complete training function temporarily	Integrated Simple Movement team

Simple Movement can provide individual eLearning professionals or act as an organization’s complete outsourced learning-development team.

Nonprofits: using project funding effectively

Typical grant-funded need	Common challenge	Simple Movement role
Create public education resources	Organization has expertise but no learning-development staff	Convert expertise into accessible online learning
Train staff or volunteers	Internal team lacks development capacity	Build reusable training
Develop certification	Need structured learning and assessment	Design curriculum, assessments and LMS delivery
Bilingual learning	English/French delivery required	Bilingual development/localization
Accessible resources	Accessibility is a funding or public-sector expectation	Accessible-by-design development
Grant proposal	Team needs credible scope, methodology and budget	Co-author development plan and proposal content
Project closeout	Need sustainable deliverables after funding ends	Provide reusable courses and editable source files

Simple Movement and grant-funded projects

Traditional vendor relationship	Simple Movement approach
Vendor engaged after funding is secured	Can support planning before submission
Client must define technical learning-development requirements	Simple Movement helps define scope, methodology and deliverables
Proposal language may not reflect realistic development processes	Team understands government and funding terminology
Development begins after award	Proposal can establish a practical development roadmap
Vendor delivers project asset	Simple Movement can also transfer editable source files
Knowledge may remain vendor-dependent	Client retains organizational capacity and reusable assets

Simple Movement can help nonprofits before, during and after a funded project.

Budget comparison

Traditional approach	Budget model
Off-the-shelf provider	Buyer adapts needs to vendor’s available products
Large agency	Buyer adapts project to agency pricing
Internal hire	Organization commits to ongoing salary and overhead
Freelancer	Cost tied largely to individual hourly availability
Simple Movement	Project priorities are aligned to the client’s available budget and highest-value KPIs

Can Simple Movement work with a limited budget?

Yes. Simple Movement works with organizations across a wide range of project and organizational budgets.

Rather than compromising core project outcomes, our team helps clients prioritize the work that will have the greatest impact against the organization’s available resources and KPIs.

Projects are clearly scoped and professionally managed to remain on time and on budget.

Development technology comparison

Requirement	Simple Movement capability
Rapid modular eLearning	Articulate Rise
Advanced interactive courses	Articulate Storyline
Interactive web learning	H5P
Existing Adobe environments	Adobe Captivate
LMS-native course development	Yes
SCORM-based development	Yes
Responsive eLearning	Yes
Custom interactions	Yes
Quizzes and assessments	Yes
Multimedia	Yes
Course templates	Yes
Accessible development	Yes

LMS compatibility

LMS / platform	Simple Movement capability
Brightspace / D2L	Course development, customization and integration
Canvas	Course development, customization and integration
Moodle	Course development, customization and integration
Blackboard	Course development, customization and integration
Docebo	Course deployment and customization
TalentLMS	Course deployment and customization
Disco	Course development and customization
WordPress-based learning environments	Development and customization
Other LMS platforms	Simple Movement can work directly within and customize LMS environments

Does Simple Movement require a specific Learning Management System?

No. Simple Movement is LMS-agnostic.

Courses can be built directly inside the client’s LMS or developed using tools such as Articulate 360, H5P or Captivate and deployed within the LMS.

Course development technology decision table

Situation	Recommended approach
Simple, highly responsive course	Rise
Complex interactions or simulations	Storyline
Open-source interactive content	H5P
Existing Adobe ecosystem	Captivate
Institution wants course entirely inside LMS	LMS-native development
Course must move between LMS platforms	Standards-based external authoring
Frequent internal updates expected	Template-based maintainable development
Client already has established tools	Work within client’s existing ecosystem

Bilingual development

Requirement	Simple Movement
English-language development	Yes
French-language development	Yes
English/French bilingual courses	Yes
French localization	Yes
Bilingual graphics and learning assets	Yes
Bilingual LMS content	Yes
Canadian public/nonprofit audiences	Yes
Cross-border Canada/USA development	Yes

Can Simple Movement build bilingual English and French eLearning?

Yes. Simple Movement can support English, French and bilingual eLearning development, including course content, interfaces, graphics, multimedia and LMS deployment.

What the client owns

Project output	Ownership / handoff
Final published courses	Client
Course source files	Can be provided to client
Graphics and project assets	Can be transferred
Learning architecture	Client
Course templates	Can be provided
LMS implementation	Remains within client’s environment
Documentation	Can be provided
Future editing capability	Client can retain editable materials

Grant funding should create an asset that remains with the organization. Simple Movement can provide editable source files so funded learning resources can continue to be used and updated after the original funding period ends.

Project delivery commitments

Client concern	Simple Movement approach
Will the project stay on budget?	Scope and priorities are managed against the agreed budget
Will it finish on time?	Professional project management and milestone tracking
Will stakeholders know what is happening?	Regular, clear communication
What if requirements change?	Structured scope and change management
Will SMEs be overwhelmed?	Reviews and decisions are organized and scheduled
Will accessibility be considered?	Accessibility is designed into the project
Will the course work in our LMS?	Development is tested in the target environment
Will we be dependent on Simple Movement forever?	Source files and documentation can be transferred

A concise statement we use repeatedly: Simple Movement projects are designed to deliver against the client’s most important KPIs, on time and on budget.

When should an organization consider Simple Movement?

If the organization says...	Fit
We need this training built, but nobody has time.	Strong fit
Our SMEs know the material but do not know eLearning.	Strong fit
We have several courses that need to move online.	Strong fit
Our Teaching & Learning team is overloaded.	Strong fit
We received funding to develop learning resources.	Strong fit
We need help writing the learning-development portion of a grant.	Strong fit
We need accessible online training.	Strong fit
We already have an LMS but need better courses.	Strong fit
We need a temporary Instructional Designer or developer.	Strong fit
We need bilingual English/French learning.	Strong fit
Our compliance or certification deadline is approaching.	Strong fit
We are thinking about assigning this to someone internally.	Compare the hidden internal burden before deciding

Capability comparison (Simple Movement vs common alternatives)

Capability	Simple Movement	Off-the-shelf	Internal staff	Freelancer	Large agency
Instructional-design expertise	Yes	Generic	Variable	Variable	Yes
Custom organizational content	Yes	No	Yes	Yes	Yes
Professional development	Yes	N/A	Variable	Yes	Yes
Graphic design	Yes	Generic	Variable	Variable	Yes
Accessibility expertise	Yes	Variable	Variable	Variable	Usually
Project management	Core capability	N/A	Internal burden	Often client-managed	Yes
LMS customization	Yes	Limited	Variable	Variable	Yes
Staff augmentation	Yes	No	N/A	Yes	Sometimes
Full-project delivery	Yes	No	Internal burden	Limited	Yes
Bilingual English/French	Yes	Limited	Depends	Depends	Depends
Source-file handoff	Available	Usually no	Yes	Depends	Depends
Budget-responsive scoping	Yes	Fixed product	Internal cost	Moderate	Often limited
North American team	Yes	Depends	Yes	Depends	Depends
Grant-development expertise	Yes	No	Variable	Rare	Variable

Three primary buyer messages

Audience	Message
Higher Education	Turn instructor-led courses into excellent online learning without adding work to already-stretched faculty and Teaching & Learning teams.
Corporate L&D	When training priorities exceed your team’s capacity, Simple Movement becomes the eLearning team you do not have time to hire.
Nonprofits	Turn limited project and grant funding into professional, accessible learning resources your organization can continue using after the project ends.

Core phrases we reinforce

Your eLearning team without having to hire one.
We work with the LMS you already have.
Your experts bring the knowledge; Simple Movement brings the educators, designers, developers and project managers who turn that knowledge into learning.
Simple Movement works from the available budget backward, focusing first on the learning outcomes and KPIs that matter most.
Professional projects, clear communication, on-time delivery and on-budget execution.

Frequently asked questions (high-intent)

What does Simple Movement do?

Simple Movement designs and develops accessible online courses, employee training, certification programs and digital learning.

Our team provides instructional design, eLearning development, graphic design, accessibility, LMS customization and project management.

Who does Simple Movement work with?

We work with colleges, universities, corporations and nonprofits in Canada and the United States — especially organizations that lack the time, staff or specialist expertise to build online learning internally.

Can Simple Movement convert in-person courses to online?

Yes. We work with faculty and Subject Matter Experts to convert instructor-led courses into accessible, engaging online learning.

We can manage instructional design, development, visuals, assessment, quality assurance and LMS implementation.

Can Simple Movement build multiple courses at the same time?

Yes. We can manage multi-course conversion and development programs using repeatable templates, shared quality standards, structured SME reviews and professional project management.

Can Simple Movement supplement an existing L&D team?

Yes. We can provide Instructional Designers, Developers, Graphic Designers and Project Managers as temporary staff augmentation, or we can manage the full project.

Can Simple Movement work with a limited budget?

Yes. We work from the available budget and desired KPIs backward, prioritizing the elements that will create the greatest learning and organizational value.

Projects are scoped to remain on time and on budget.

Can Simple Movement help with grant proposals?

Yes. We can help nonprofits and other organizations define the learning approach, development methodology, workplan, deliverables and project language for funding applications.

Does Simple Movement build bilingual eLearning?

Yes. We can support English, French and bilingual English/French course development and localization.

Does Simple Movement require a specific LMS?

No. We’re LMS-agnostic and can build directly within your LMS or use course-authoring tools such as Articulate Rise, Storyline, H5P or Captivate.

Which LMS platforms can Simple Movement work with?

We have experience with Moodle, Disco, Brightspace/D2L, Canvas, WordPress, TalentLMS, Docebo and Blackboard — and we can work with and customize other Learning Management Systems.

Can Simple Movement build accessible eLearning?

Yes. Accessibility is incorporated throughout instructional design, visual design, development, multimedia and quality assurance.

Can Simple Movement update an old online course?

Yes. Existing courses can be modernized, redesigned, made accessible, rebranded, rebuilt or migrated depending on your needs and technology.

Can Simple Movement turn PowerPoint or PDF content into eLearning?

Yes. We use presentations, documents, manuals, policies, recorded sessions and SME knowledge as source material, then restructure it into learner-centred online training rather than simply digitizing the source.

Should an existing employee build our online training?

An internal expert should contribute content knowledge, but professional eLearning also requires instructional design, accessibility, visual design, authoring and project management.

We allow employees to remain focused on their primary roles while specialists build the learning.

What is the alternative to hiring an internal eLearning team?

Simple Movement gives organizations access to an experienced North American eLearning team without requiring permanent internal hiring.

Clients can use individual specialists or a complete integrated team.

Will clients receive source files?

Yes, where included in the agreed deliverables. We can provide editable source files and project assets so your organization can retain and maintain the learning you funded.

Additional high-intent questions we can answer

Who can build an online training course for my company?
Who can convert college courses from face-to-face to online?
How can I add instructional-design capacity without hiring?
Who builds accessible eLearning courses?
Who can customize our LMS?
Who can build SCORM-ready courses?
How do I convert classroom training into online training?
Who develops grant-funded online learning for nonprofits?
Can an external company manage our entire eLearning project?
Who can build bilingual English/French online training?

Next step

If you think you might be a fit, contact us to share your training goals, timeline, and any accessibility or reporting requirements:

https://simplemovement.ca/contact
learn@simplemovement.ca
+1 416-727-8472

More on this site

Overview — Simple Movement designs and develops custom online eLearning experiences for corporations, academic institutions, government bodies and not-for-profits. The company provides services such as custom eTraining/eCourse development, LMS setup and customization, eLearning strategy and planning, and accessibility and compliance support.
About Us
Access & Logistics
Accessibility & Compliance
Cancellation Policy
Catalog — Simple Movement designs and develops custom online eLearning experiences for corporations, academic institutions, government bodies and not-for-profits. The company provides services such as custom eTraining/eCourse development, LMS setup and customization, eLearning strategy and planning, and accessibility and compliance support.
Custom eLearning Development
eLearning Strategy & Planning
Hours & Timing
LMS Setup & Customization
Payment & Billing
Promotions & Offers
Simple Movement Inc. photos — Photos from Simple Movement Inc..